If the numbers positively correlate in any way, the Spearman correlation will be between zero and 1. So, the closer the correlation is to 1, the more of a positive correlation there is between the two data sets. So basically, the higher the correlation, the better the tool is for comparing two or more sites. But Ahrefs does trump SimilarWeb, marginally.
This means that should you use our Batch Analysis tool to obtain domain-level traffic estimates for a bunch of outreach prospects, then sort by traffic high to low …. SimilarWeb estimates total traffic, whereas Ahrefs estimates organic i. One of the unique benefits of SimilarWeb is that you can see where the majority of traffic to a website is coming from e. You can see, for example, that thewirecutter. If you see that a site gets a lot of traffic from organic search in SimilarWeb, you can use Ahrefs to dig deeper and better understand that traffic.
For example, in the case of thewirecutter. It states their monthly unique visitors, pageviews, and some other useful information e. The easiest way is with the following Google search :. Not seeing traffic stats on the advertising page?
For example, the traffic stats shown on the geekwire. Many bloggers are perfectly willing to share this data with those with a genuine reason for asking, such as:. Like I said, most bloggers will be happy to share up-to-date traffic numbers with genuine advertisers.
Many will even screenshot Google Analytics data as proof. So even if do reach out to the blogger and get those elusive traffic stats, we would still recommend verifying their legitimacy with third-party tools. Estimated traffic stats are a good starting point, but you can tell a lot about the popularity of a website by manually checking a few things, such as:.
So a blog that receives a consistently high number of comments will almost certainly be getting a significant amount of traffic. For example, if we check the Top Content report for ahrefs. All our videos on YouTube have hundreds or thousands of views. Joshua Hardwick. Check your competitors' traffic. When you start your competitor research in Traffic Analytics , you can choose one of the options: competitor analysis, comparison of two domains or analysis in bulk.
The data is accumulated and approximated from the user behavior of over million real internet users, and over a hundred different apps and browser extensions are used to collect it. However, if you want to analyze only your own website traffic without comparing it with others, we recommend that you refer to your own Google Analytics.
Complete access to Traffic Analytics data is available with the. All paid subscriptions without the. Trends solution are able to use the Traffic Analytics Overview report and are able to try out other reports and filters using the 3 sample domains ebay.
A free subscription without the. Knowledge Base. Many businesses drive a significant percentage of traffic to their websites via social media, so understanding what types of content your audience is already engaging with is the first step to take a share of that traffic for yourself.
There are numerous free tools available that can provide detailed stats on competitor websites, including the number of visitors and the top-ranking keywords that are driving traffic there in the first place.
Add this to the research you completed in steps one to four to evaluate what works in your industry, along with why and how, and you can use this comprehensive picture to boost traffic to your site. Some free tools cap usage after a certain number of searches or include only basic features, with unlimited usages and advanced features available only to customers who upgrade to the paid version.
SimilarWeb is a competitor analysis tool that allows users to run reports on any URL. Enter the name of a competitor in the search bar and SimilarWeb will trawl its huge range of data sources to return information such as its average number of visits, average visit duration how long visitors spend on the site , bounce rate the percentage of users who leave the site without taking an action and more.
Use your knowledge from step three to identify why and consider how you can implement similar elements on your own site to improve performance.
One of the best features of this tool is the list of similar sites provided in the report. This can help businesses identify previously unknown competitors that may fulfil a particular niche you missed during your initial competitor research. The free version limits the number of results per metric and the amount of web and mobile traffic. Upgrading to a paid account provides access to unlimited results, more data and a host of advanced features.
Use this information to inform your PR outreach activities and social media campaigns — knowing where competitors are earning backlinks from can give you ideas for your own campaign. Moz is one of the most familiar names in the world of online marketing and SEO.
Use the Keyword Explorer tool to identify the top-performing content for target keywords. This can help you to identify competitors and highlight opportunities to outperform them by producing higher-quality content. Google Keyword Planner allows users to monitor how their website is performing for keywords. Paid tools generally offer much higher-level and more precise data and more advanced features than free tools.
Caps on usage are more generous too, which means no running out of search credits halfway through the month or carefully planning out what to search for in advance to avoid hitting the daily cap. Some tools are only accessible via a paid subscription, although many offer a free trial and tiered payment system, allowing businesses to try before they buy and choose a package that best suits their needs and budget.
This tool is designed primarily for web traffic analytics and holds data on over 30 million websites. Reports also include traffic sources, monthly searches, keyword usage, website comparisons and more. Alexa allows businesses to benchmark their performance against competitors and discover ideas for improving performance. Ahrefs is one of the most established and well-reviewed paid tools for SEO and competitor analysis. There are several features within Ahrefs, including a competitive analysis that lets you compare up to five domains at once and get a holistic picture of their backlink profiles and growth over time.
Use the Organic Research Report tool to find out which keywords competitors are ranking for in the organic search results. Ahrefs also shows the search volume of each keyword and the percentage of traffic that clicks on a website from the search.
Together, these tools provide you with invaluable data for planning your marketing strategy and targeting the most competitive and profitable keywords in your industry.
There are four different price plans for Buzzsumo. Search for a keyword or competitor URL and Buzzsumo returns a list of the most popular content on social media. When monitoring competitor social media accounts, this tool helps identify content that is performing well in terms of social shares and engagement. Use the competitor content performance reports for a more detailed look at areas of success, including the most popular networks, time of posting and more.
The Domain Overview provides a report on any URL and contains almost all the data you could wish for on a competitor, including their backlinks, display ads and more.
Ultimately, the Domain Overview provides you with an at-a-glance view of the strengths and weaknesses of a site. Its many features are worthy of a blog post itself, but other vital competitor research tools include its Social Media Tracker, which monitors competitors across Facebook, Twitter and more; Brand Monitoring, which scours the internet for organic mentions of your competitors brand unlike Google Alerts, this will provide you with historical data, rather than mentions only from the time you subscribe , and Post Tracking, which allows you to compare the performance of your content with that of a competitor.
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