But more important than divestments, Kellogg has reshaped its portfolio through a series of acquisitions. These deals have moved along two tracks. One track has been a focus on healthier products. The second track has focused on expanding Kellogg's traditional products, such as breakfast cereals, into international markets where there's room for growth. This expansion is key for Kellogg as consumers in North America and elsewhere increasingly choose non-cereal breakfasts. Below, we'll look at five acquisitions, including one joint venture, executed by Kellogg.
Note that Kellogg does not typically provide annual revenue and profit figures by subsidiary or brand. Chicago Bar was founded in and grew rapidly into a nationally recognized protein bar maker. The acquisition helped Kellogg expand further into healthier snack options, which it calls "wholesome snacks.
In June , RXBAR launched its first plant-based protein bar, providing an alternative to its standard egg-based recipe. The global presence was important for Kellogg, which had limited international reach, and the deal nearly tripled the size of Kellogg's international snacks business. Parati Group is a Brazilian food conglomerate best known for products including biscuits, powdered beverages, and pasta. The deal was Kellogg's largest Latin American acquisition ever. It represented a key strategic move into an emerging market space where the cereal market is far less saturated than it is in the U.
Founded in , Kashi is an organic breakfast cereal company with a focus on nutrition and ethical sourcing practices. Since then, the Kashi product line has grown to include healthy meals, snack bars, and waffles. Worthington was best known for its veggie burgers.
Together, these two purchases represent some of the earliest and most significant forays into health food brands for Kellogg, creating a healthier image for the company. The final entry on our list is not exactly a company owned by Kellogg, but rather a significant joint venture for the company. Tolaram Group is a Singapore-based holding company founded in As with many of Kellogg's acquisitions, this one expanded its footprint in less-saturated, rapidly growing markets.
The below chart illustrates how Kellogg reports the diversity of its management and workforce. This shows if Kellogg discloses data about the diversity of its board of directors, C-suite, general management, and employees overall, across a variety of markers. Kellogg Company. Accessed July 10, Accessed June 10, Wall Street Journal. Business Marketing, Sales, Product, Finance, and more. Personal development Productivity, Mindfulness, Health, and more.
Kellogg Company. Home Companies Kellogg Company. Business model of Kellogg Company Customer Segments Kellogg offers a broad portfolio of products to a diverse customer base, principally commercial operators in the consumer retail sector. Channels Kellogg operates a website at website www. Customer Relationships Kellogg does not sell its core products to customers on a self-service basis.
Key Activities Kellogg is a manufacturer and marketer of ready-to-eat cereal and convenience foods. Key Partners Kellogg works closely with a broad network of partner companies and organisations across its various operating segments. Cost Structure Kellogg incurs costs in relation to the development of its products and intellectual properties, the procurement of supplies and services, the operation of manufacturing and warehousing facilities, the maintenance of its IT and communications infrastructure, the operation of its sales and distribution channels, the implementation of advertising and marketing campaigns, the management of its partnerships, and the retention of its personnel.
Revenue Streams Kellogg generates revenue through the manufacture and sale of a broad portfolio of cereal and convenience food products. John Bryant,. Finance Accounting Management. Sales Marketing Management. Omaha, Nebraska, United States. Operations Supervisor Leadership SAP. Leadership SAP Prioritizing. Training SAP. Maintenance Electrician - Sign-On Bonus! San Jose, California, United States.
Innovation Prioritizing. I agree to Cleverism's. Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Company's principal products are snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles. Its frozen foods are marketed under the Eggo and Morningstar Farms brands.
Food Processing. Contact Info. PO Box United States. Executive Leadership. Steven A. Gary H. Amit Banati. Nicolas Amaya. Alistair D. New Stories. Kellogg Co said on Thursday the union representing striking workers at its four cereal plants in the United States did not allow a vote on the company's revised offer for a new contract and that it had filed for a restraining order at one of its plant.
Kellogg Co on Thursday warned a workers' strike at its U. Kellogg Co said late Wednesday its cereal plant workers had rejected a revised offer by the U. About 1, Kellogg Co cereal plant employees went on a strike on Tuesday, hoping to get the packaged foods maker to negotiate what a labor union called a "fair contract" for the workers. Kellogg Co raised its annual forecasts on Thursday after posting better-than-expected revenue and profit, signaling that the pandemic-induced surge in demand for its cereals and snacks has not weakened even as the U.
Europe's biggest utility Enel has agreed to sell gigawatt hours of green power a year to Kellogg Company to help the U.
0コメント