What is Spin? From Wikipedia : In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure. Non-denial denial. Non-apology apology. Phrasing in a way that assumes unproven truths , or avoiding the question. Misdirection and diversion. Yes, even the non-apology apology is considered spin. Tell Your Story Without Spin The Edelman Trust Barometer shows the general feeling about organizations, while improved slightly from negative to neutral, is still one of distrust.
Image courtesy of Jay Dolan. We now sell more than one million units worldwide and our stock price improved 10 percent. Even more, if you nail the tips in this post, you create additional brand advocates who share your story with the world.
With so many options vying for attention, you have to stand out and get ready to deliver shareworthy information. Give your next presentation the care it deserves and differentiate yourself from the rest of the pack.
Daniel Bliley is a national award winning marketing professional with 15 years experience. He has worked in many industries, including healthcare, automotive, banking and technology. He holds a B. I drove home after, windows down and music up. I felt empty. What was missing? Stopped in traffic, the light went off. Not a green one. An internal one. There was nothing that inspired me to run out and tell others.
Presenting is about sharing knowledge and helping others. But as a company representative, it is about adding value—and reach—to your brand. To give your presentation life and wings, try using these tactics next time you take the stage with a clicker: Make Your Presentation Shareworthy by Broadcasting Live Think of your presentation as an opportunity to broadcast to the world.
You can also write a blog post to share on your social channels. By Going to Prep School Whether novice or expert, preparing for your presentation makes a big difference. Your whole presentation could follow the structure of a sparklines story:. Presentation beginning - describe current life as this helps create a connection between yourself and the audience because they will agree with what you're saying.
Go on to introduce what the future can be, for example:. Presentation middle - now you have shown what the issues is continue to reflect on the contrast between the present and what the future could be like, for example:. As you keep switching from what is and what could be the audience will find the possible future more appealing.
Presentation ending - You want a call to action that is motivating, you want to show the audience the benefits of taking on your ideas. For example:. In nested loops, three of more stories are layered within each other. An example would be a character in your first story tells another story and a character in that story tells another story etc.
The core of your message is in the centre and the stories around it explain this message or elaborate on it. Each nested story should end in the order it was introduced, for example, the story you begin with is the last story you finish with, the second story you start is the second to last story you finish etc. Converging ideas shows the audience how different people's thinking came together to produce one idea. This is a good way of showing how a movement started or how an idea was created from various people working towards the same thing.
Converging ideas are similar to nested loops but with converging ideas you can show how stories with equal importance came to one significant conclusion. The petal structure consists of telling multiple stories from multiple speakers that relate to the main message. This is useful if you have unconnected stories that relate back to the central concept. You can overlap the stories as one story, after it has been completed, introduces the next story. Donald Blake from the Scottish Storytelling Centre tells a tale about being hungry for stories.
Great example of how to tell a story during a presentation. Storytelling is used by the top public speakers , here are their tips:. If a speech is received poorly it's usually because it was not framed well - the speaker misunderstood the level of audience interest or they didn't tell a story. Ensure that you understand what you're trying to tell the audience and how your story is linked to your call for action.
Ensure that you choose a story relevant to the idea you want to support or the point you want to make. Because it touches the heart. It arouses the emotions and makes people feel with the characters whose acts make the plot. Mirth, anger, pity, desire, disdain, approval, and dislike are aroused, because the characters who move through the tale experience these emotions. So use the story device to leaven your presentation with color and spice.
Remember that this secret is powerful because it hearkens back to an almost primal urge we have as humans to share experiences with each other. This is the ultimate source of its appeal.
And the source of your personal competitive advantage. When you tap the power of story, you tap into a wellspring of history and practice as old as mankind itself. So pull the Six Most Powerful Words from your quiver when you desperately need a business presentation story. Here is when you reach into your quiver and pull out your Golden Arrow. An arrow guaranteed to hit your target every time.
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